Owner, Jax Outdoor Gear Farm and Ranch, Fort Collins, Colorado

As an entrepreneur, I focus most of my time and work figuring out ways to better serve JAX customers to help them get their projects done and get outdoors having fun. But I like to direct a portion of the proceeds from my company to effective conservation efforts because I understand that my business, our employees, our customers, my family, and future generations all require a healthy, diverse biosphere.  IDEA WILD’s program is a local nonprofit which offers our company a unique and effective means to empower like-minded individuals around the world to study ecosystems, educate people, and help protect the life-support system that nature provides.